For the very few that don't know about Google Webmaster Tools, it is a variety of tools that helps site owners collect detailed information about their site's appearance on Google. On the other hand, Google Analytics helps website owners learn how visitors are interacting with their sites. Reports on the two tools do overlap to some extent but the data collected on each tool largely depends on the rate at which the Googlebot crawls over a website. Given that some of the Webmaster Tools reports are quite similar to those on Google Analytics you can very much look forward to a cross-product linking in the near future.

Here is how you can link your verified site in the Webmaster Tools to your Google Analytics profile:

• After logging in your Webmasters Tools account click on the Manage option for a particular site and then click on Google Analytics profile.

• Select the profile you want to link with the site and save.

Please note: If your site has several owners, each of them will have to link their individual Google Webmasters Tools accounts to their respective Google Analytics profile. If you want more details on how to link your profiles, Google has more information here.