I recently had the opportunity to meet with Mark Rodgers, the Managing Director of Cipherion Translations and we started to talk about the opportunities that the internet presents to us if we wish to expand our business internationally.
The proper use of Link Text, also known as "Anchor Text" plays an important role in Search Engine Optimization (SEO) whether it is being used on your own site or in the links your site is getting from other places on the Internet.
The search engine optimizer's work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking well for all of them.
Yesterday, Rand Fishkin, CEO of SEOMoz, announced that the SEOMoz team has released the results of their biennial Search Engine Ranking Factors for 2009.
How search engines consider link relevance. A good friend of mine sent me an interesting question a while back, "Dear Dave, can you give me some pointers on how search engines determine link intent?"
Imagine you want to establish yourself as a true leader in your market space. However, the market space has been around for a few years, and there are other sites that have already established themselves as leaders.
