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02.11.08
Link Building And Development Mistakes
 By Michael Gray
When someone asks me to look at their backlinks there are two problems that continually popup, websites supported by lots of tiny weak links, or websites supported by one single overwhelming link. Neither case is pretty, and if your website is like the house pictured above it's easy to see what a precarious position you're putting yourself in.
First lets talk about link data, what types of data should you be looking at and how do you get it. Most pro/expert linkbuilders have their own set of in-house tools, and they aren't for sale or rent. However as a newbie or intermediate SEO with a limited budget and resources you shouldn't despair, there are options. Aaron Wall has a backlink analyzer he offers for free, Greg Boser has another free tool eSpion. There are numerous commercial applications, I like and still use SEO Spyglass (see my review of SEO Spy Glass) and since you'll ask, yes I did pay for my copy, and no that's not an aff link.
The types of information you're going to want should included but not be limited to are:
Domain link comes from
URL link comes from
Anchor text
IP of domain
Pagerank of domain
Pagerank of Page
Alexa Score of domain
Title of Page
Meta Descrption of Page
Age of Domain
Domain in DMOZ
Domain in Yahoo Directory
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As you can see gathering all this data by hand could take a tremendous amount of time, so it's a perfect time for a mechanical grunt, to do the heavy lifting for you.
Once you've got all this data you want to analyze it, one of the easiest problems to spot, is the treetrunk problem. Imagine if your website was like a tree house sitting firmly nestled in the branches of a mighty oak. As strong as the oak may be, that doesn't mean it's going to last forever, and when it falls down it's going to take your house/website with it.
Characteristics of this type of "treetrunk" problem can be:
A majority of links that come from one domain
A majority of links from one IP/C-Class
A majority of links with identical anchor text/surrounding text
A majority of the links coming to a single page
Continue reading this article.
About the Author:
Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org.
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